Featured on Fundsup: Turff – FMCG management & digital advertising in a student house

Every month we feature a new startup at Fundsup that forces a radical breakthrough. This time we chat with Henry Tang, co-founder of Turff.

Henry, what exactly are you doing? 

Cost management of FMCG in associations, sports clubs, and student households can be quite a hassle. People often use pen and paper to keep track of consumptions, leading to frequent mistakes and limited overview. 

Turff solves this problem with a digital alternative. A dedicated tablet is used to manage all consumables while an online dashboard provides real-time insight into stock and expenses. The entire system is provided for free, as ads are shown as screensavers. Therefore we have simultaneously created the very first digital-in-home advertising platform. 

Where do you see its main application?

Currently, we mainly focus on student houses in the Netherlands as our beachhead market. However, multiple associations and even company canteens also started using our system. We believe the challenges of cost management of consumer goods are generic everywhere. Therefore Turff has the potential to expand to many more sectors and geographies. 

What is the impact of your business?

The benefit to organizations, and especially the people in charge of the canteen, is huge. Our users indicate a significant reduction in losses due to accounting mistakes compared to paper lists. Besides, the platform eliminates the need for manually inserting all consumptions, saving a considerable amount of time.

Where do you stand right now?

Currently, we have installed 750 devices around the Netherlands, growing with a monthly rate of 100 new installations. Our advertisers include organizations like Red Bull, Zilveren Kruis, and the Ministry of Defense. 

This year we will also start a pilot with an AI-based automatic delivery system for FMCG. We will be able to predict when stock is expected to finish and automatically re-order as a de facto subscription on frequently used consumer goods. 

“We believe the challenges of cost management of consumer goods are generic everywhere. Therefore Turff has the potential to expand to many more sectors and geographies.“

When are you planning to go to the market?

In 2021 we will maintain our focus on student households. However, we will continually evaluate and validate other market opportunities to define our growth strategy. We hope to actively expand to new markets in 2022. 

Who has invested in you and what kind of investors are you looking for?

Currently, we are finalizing our seed round. We plan to raise a new round in the second half of 2021. 

What would be the ideal investor match?

Our ideal investor would be someone with a background in FMCG, Advertising, or Fintech. 

Best of luck with everything!

Thanks, check out our pitch deck in the Fundsup app: https://api.fundsup.co/go/D4k9nT8qBH