What is smart capital and how can investors benefit from it?

“What to invest in?” It’s the million-dollar question investors struggle to answer. Traditionally, you’ve relied on your network to find interesting investment opportunities. Or, you’ve put your trust and resources in the stock market, thinking it was the safest bet. But, in the words of investor Kees Koolen, “the corona crisis will lead to a total reset of the world.” Currently, networking events are a no-go, and the stock market is a poker game. Now more than ever, smart capital is the future. But what exactly is smart capital? And how can you benefit from it?

What is smart capital? Essential definitions at a glance

Currently, every investor wants to know how to invest during a financial crisis. It’s all about finding your match – a startup you connect with in terms of experience, expertise, and beliefs. That’s where smart capital comes into play.

First things first: what is smart capital, and which related terms should you familiarize yourself with? Here’s our at-a-glance overview!

  • Smart capital: wealth in the form of money, knowledge, and expertise owned by a person that is available for a purpose, such as starting a company or investing. Said person is usually a self-made, high-net-worth individual who is considered a leader in the industry.
  • Smart capital investor: entrepreneurial, self-made, high-net-worth individual with a DIY mentality towards managing their own wealth, directly providing smart capital to the next generation of entrepreneurs.
  • Smart capital fundraising: to seek financial, expertise, and knowledge support for a cause.
  • Smart capital funding: financial, expertise, and knowledge support for a cause.

Smart capital investment: opt for impact investing and sustainable development goals

So, in summary, what is smart capital? Here’s the crux of the matter: don’t commit to an investment when the most you can get out of it is additional cash. Rather, seek out investment opportunities that allow you to support society as well. In other words, opt for impact investing. Why, you ask? Well, it’s usually a win-win situation: you contribute to a better world, which makes you feel better about yourself – and if you truly commit to an investment opportunity you believe in, chances are your efforts will be rewarded. Just look at billionaire Cyrus Poonawalla, who has become known for producing affordable vaccines against serious illnesses.

Has smart capital sparked your interest, but are you not sure how to get started? Have a look at the 17 Sustainable Development Goals (SDGs) set by the United Nations General Assembly in 2015. The objective is to achieve them by 2030. Wouldn’t it be incredibly rewarding to make a personal contribution to these SDGs?

As for the means to your end, we have one piece of advice: embrace technological innovation. Technology facilitates scaling and automation – stuff that humans are bad at (without the help of technology). And as a smart capital investor, you have the unique opportunity to co-shape the world for generations to come.

Want to be a smart capital investor?

Are you ready to say goodbye to meaningless investments and become the smart capital investor the world needs? Discover hundreds of companies that match your purpose today.

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